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Forkortelser

Beskrivelse og forklaring af diverse ord og forkortelser indenfor marketing og e-handel.

# - AB - C - D - E - F - G - H I - J - K - L - M - N -
O - P Q - R - S - T - U - V - W - X Y - Z - Æ - Ø - Å

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301

302

404

3G

4G

5G

A

Ad - Advertisement

Ad Creep

ADS - Automated Decision Systems

AI - Artificial Intelligence

AMP- Accelerated Mobile Pages

API - Application Programming Interface

ASO - App Store Optimization

ASP - Active Server Pages

ASP - Application Service Provider

ASPS - Application Service Provider software

AW - AdWords

B

B2B - Business to Business

B2C - Business to Customer

BAV - Brand Added Value

Browser

C

CAC - Customer Acquisition Cost

CBDO - Chief Business Development Officer

CBO - Chief Brand Officer

CC - Cloud Computing

CCO - Chief Commercial Officer

CDN - Content Distribution Network

CDP - Customer Data Platform

CDO - Cash on Delivery

CEO - Chief Executive Officer

CFO - Chief Financial Officer

CINO - Chief Innovation Officer

CIO - Chief Information Officer

CLO - Chief Legal Officer

CMO - Chief Marketing Officer

CMS - Content Mangement System

CNAME - Canonical Name

COO - Chief Operating Officer

CPA - Cost Per Acquisition

CPA - Cost Per Action

CPC - Cost Per Click

CPI - Cost Per Impression

CPI - Cost Per Install

CPL - Cost Per Lead

CPM - Cost Per Mile

CPO - Cost Per Order

CPO - Chief Production Officer

CPS - Cost Per Sale

CQO - Chief Quality Officer

CRM - Customer Relationship Management

CRO - Conversion Rate Optimization

CRO - Chief Risk Officer

CSI - Corporate Social Innovation

CSO - Chief Sales Officer

CSR - Corporate Social Responsibility

CSS - Cascading Style Sheets

CTA - Call To Action

CTO - Chief Technology Officer

CTR - Click Through Rate

CVO - Chief Visionary Officer

D

D2C - Direct To Consumer

DDoS - Distributed Denial of Service

DFW - Data Feed Watch

DNS - Domain Name Server

Domæne

DSA - Dynamic Search Ads

E

EDGE - Enhanced Data rates for GMS Evolution

EDRM - Elektronisk Direkte Respons Marketing

EPC - Earnings Per Click

EPS - Earnings Per Share

F

FAQ - Frequently Asked Questions

FBA - Fullfillment by Amazon

FBM - Fullfilled by Merchant

FTP - File Transfer Protocol

G

GA - Google Analytics

GDN - Google Display Network

GDPR - General Data Protection Regulation

GIF - Grafic Interchange Format

GMS - Global System for Mobile Communications

Gns. Position - Gennemsnitlig Position

GPRS - General Packet Radio System

GTM - Google Tag Manager

H

HTML - Hyper Text Markup Language

HTTP - Hyper Text Transfer Protocol

HTTPS - Hypertext Transfer Protocol Secured

I

IM - Instant messaging

IoT - Internet of Things

ISP - Internet Service Provider

J

JPEG - Joint Photographic Experts Group

JPG - Joint Photographic Group

K

KPI - Key Performance Indicators

L

LEAD

LMS - Learning Management System

LOL - Laugh Out Loud

LTV - Lifetime Value

M

MCC - My Client Center

MDSS - Marketing Decision Support System

ML - Machine Learning

MQL - Marketing Qualified Lead

MRR - Monthly Recurring Revenue

N

O

OMG - Oh My God

OSI - Open Systems Interconnection Reference Model

P

PNG - Portable Network Graphic

PO - Purchase Order

POS - Point of Sale

PPA - Pay Per Action

PPC - Pay Per Click

PPE - Pay Per Equity

PR - Public Relations

PWA - Progressive Web Apps

Q

R

RLSA - Remarketing Lists for Search Ads

ROAS - Return On Advertising Spendings

ROI - Return On Investment

RSS - Really Simple Syndication

RSS - Rich Site Summary

S

SaaS - Software as a Service

SEM - Search Engine Marketing

SEO - Search Engine Optimization

SERP - Search Engine Result Page

S.M.A.R.T.

SMM - Social Media Marketing

SMO - Social Media Optimization

SMS - Small Message Service

SMTP - Simple Mail Transfer Protocol

SoMe - Sociale Medier

SQL - Sales Qualified Lead

SSL - Secure Sockets Layer

SVG - Scalable Vector Graphics

T

U

UC - Unified Communication

UI - User Interface

URL - Uniform Resource Locator

USP - Unique Selling Point

UX - User Experience

V

VoC - Voice of Customer

W

WAN-datanet - Wide Area Network

WAP - Wireless Application Protocol

WAP - Wireless Access Points

WWW - World Wide Web

WYSIWYG - What You See IS What You Get.

X

XML - Extensible Markup Language

Y

YOLO - You Only Live Once

Z

Æ

Ø

Å

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