Hvem er vi?
OMI stands for optimising marketing investment. Everything we do revolves around this goal.
What makes OMI different to other agencies?
We say ‘our focus on results’. Unlike our competitors, we only concentrate on increasing sales through dialogue to optimise marketing R.O.I. And we never do ‘soft’, difficult-to-measure objectives.
What’s OMI’s take on media planning?
The key to success is balancing focus on campaign exposure with focus on maximising response. We believe that communication strategies often lean too heavily towards getting the message out and neglect generating response.
To ensure we get the balance right, we put detailed research on the target audience and response-optimisation at the heart of all our media strategies.
Right now, what are the biggest opportunities in marketing?
People consume in a different way today than they did a year ago. The brands that understand this and change to reflect it will be the ones that thrive.
Basically, people are getting insights, ideas and advice - some good, some bad - from many different channels, ranging from blogs to radio ads. The companies that engage them across all these channels, while staying focused on ROI, are the ones that will thrive. To do this successfully means they now have to talk with customers, not at them: dialogue is the key.
At OMI we bring a modern, multi-channel approach to all our campaigns and we harness the latest technology, such as dialogue tools, SEO, customer analysis and social media innovations to put our clients at the heart of the conversation – wherever it is taking place.