- Finnish food retail sector still in beginner phase of digital maturity
- Alko exceeds expectations with precise digital product information
- Top positions in Finnish food retail, e-commerce and Nordics e-commerce
Finnish state owned monopoly for retailing alcoholic drinks, Alko, was announced Digital Leader of Nordics brands in e-commerce. Additionally, the Intershop-based web shop was granted more top positions for the industry sectors “food retail” and “e-commerce” in Finland.
In comparison to other Finnish brands, Alko’s web shop offers dedicated product information, relevant pictures and adjoining data to the catalogs in the most appealing way. Basic but crisp e-commerce functionality resulted in superior customer satisfaction. A wish list, a detailed shopping basket, a real-time chat service and feedback form have proved to be beneficial to sell alcoholic products in a challenging environment of government regulations.
The shop was already awarded “IT project of the Year 2017” for its omnichannel initiative. Paula Kujansivu, Vice President, Online and Supply Chain at Alko Oy: “We see our customers appreciating our offering well in our daily business and we will improve the online shopping experience based on our customers’ feedback. Getting it acknowledged also by standards of sophisticated scale is additionally motivating for us in terms of exceeding those expectations.”
Axel Köhler, COO at Intershop, adds: “A state-of-the-art technology, combined with skilled implementation talents, resulted in a successful e-commerce business. Intershop´s software is built to deliver exactly this.”