- relaunch of B2B platform to strengthen the customer experience
- Intershop Commerce-as-a-Service for maximum flexibility
- rollout to 39 countries within the next months
The ROCKWOOL Group, employer of about 11.000 people in 39 countries, world leader in stone wool solutions and other customized products for industrial applications, decided to boost its digitization efforts by scaling its B2B objectives globally. Therefore, the existing e-commerce solution is to be replaced by Intershop Commerce-as-a-Service.
As part of a general digitization strategy, the customer touchpoints of sales were a first priority to be adapted to their new requirements. An interaction of CRM, PIM and quotation platform with the dynamic storefront was additionally implemented.
Mirella Vitale, SVP Marketing, Communication & Public Affairs, ROCKWOOL Group: “With our business running worldwide, being successful in B2B means multi-country, multi-currency, multi-brand management with complex sales channels that need to go hand in hand. We were looking for a commerce solution that allows us to target different channels individually, while being able to scale without effort. Intershop CaaS proved most suited for this purpose."
Markus Klahn, COO of Intershop adds: “ROCKWOOL is all about sustainability in their products, but in growth in terms of digitization. We are supporting this by rolling out their new e-commerce platform, starting with a pilot in the coming months and expanding it deliberately thereafter with a seamless scalability of each channel.”