- B2B operations with a B2C look and feel
- Individual storefronts for different customers
- Intershop Commerce Suite best suited due to rich out of the box functionality required
The Martin & Servera Group, a leading B2B business in food, beverages and equipment in Sweden launched a new B2B portal for food distribution to improve the shopping experience of their customers.
For some years now, clients of Martin & Servera, mostly restaurants, cafés and bars, got accustomed to ordering their preferred goods at the company’s web shop. To keep this business model as successful, continuous improvements are necessary. Not only the seamless integration to a complex IT infrastructure, but also a B2C like customer experience were the drivers of their latest relaunch – based on the Intershop Commerce Suite.
Its rich portfolio of B2B features is what made Martin & Servera choose Intershop. The possibility to evaluate customer needs and then pick from a selection of individual options without demanding development effort, convinced to trust in Intershop, which has been implemented by its business partner Accenture Interactive. By this, the company can now offer for example personalized storefronts, and even products, for each of their customers.
Kristina Ossmark, Marketing Director at Martin & Servera, says: “We notice a continuing growth of about 10% per year on our e-commerce platform. This impacts other areas of business, too: The role of our sales staff has changed. They mainly used to take orders by phone. Now they are working with their expertise on maintaining and extending relationships, which is extremely important in the B2B market.“
Markus Klahn, COO of Intershop adds: “Martin & Severa have a huge experience in B2B business, connecting businesses of all sizes with warehouses, their logistics and processes. Intershop serves as an accelerator to support this clockwork. By this, constant growth can be expected. Accenture Interactive has done a tremendous job.”