Get online presence in China through cross border e-commerce platforms. Start testing, learning and selling your products on the world’s largest e-commerce market and be alert on brand protection.
AWA will guide you through the steps in gaining an international trademark as well as the trademark protection needed in order to sell your brand on cross-border e-commerce platforms in China.
PSU China and Thomsen Trampedach have teamed up in a cooperation that covers IPR related investigations.
Stelton will explain their journey to China with bothonline and offline experience.
Raunsborg will tell their story of why they have chosen to start online sales in China.
Program 9 May 2019
12.00: Registration, Networking & Coffee
12.20: Welcome, AWA Denmark & Danish-Chinese Business Forum
12.30: Key Changes in Legislation and How to Protect Your Brand in China. Charlie Liu, AWA Asia
13.00: Online Marketing in China, Deheng Xie, E-Commerce Consultant, DEXI Consulting.
13.20: Online Presence and Sales in China, Morten Poulsen, CEO, Ehub Nordic
13.40: Coffee & Networking
14.00: Case: Stelton – Their Experiences with China, Finn Gram-Jensen, Export Director, Stelton
14.20: Case: Raunsborg – Why Starting Online Sales to China? CEO, Charlotte Dinnie Jensen Raunsborg ApS
14.40: Coffee & Networking
15.00: IPR Related Investigations and Brand Monitoring, Andreas Juchli, Thomsen Trampedach and Hanna Severin, PSU China
16.00: Q&A – All Speakers
16.30: Thank You for Today + Networking and Light Refreshments