Norwegian’s innovative automation based on Channable feeds
Norwegian Airlines has a data feed that’s incredibly big but also complex. Before, it was riddled with problems like outdated prices and misleading names. Ole Henrik Hasle, Norwegian’s global digital media strategist, initially sought a tool to restructure the feed and revolutionize Norwegian’s online advertising with automation. Today, Channable supports its impressive automation of PPC, as well as for display and social media ads.
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