vente-privee is a French e-commerce company that pioneered the model of online flash sales. Founded in 2001, the company today has more than €3.3bn and is one of only three unicorns (private companies valued at more than $1bn) in France. Online sales are exclusive to its 70 million members worldwide.
vente-privee’s members have an access to exclusive deals from thousands of international fashion brands. Sizes often vary between brands leaving shoppers with a challenge to find the right one. This leads to confusion among shoppers – some of them end up buying the wrong size, some will buy several sizes of the same item to try it at home.
vente-privee had a goal to decrease the number of size-related returns and boost user confidence by providing the right size.
Easysize was first launched on vente-privee.com in November 2017 on the French versions of the website. Easysize’s approach to solving the sizing issue is focused on analysing shoppers' previous purchase and return history – to better understand their individual style and fit preferences. Due to the nature of sales (flash-sales and campaigns that run for a limited time), it was crucial to provide the right recommendation for every SKU, every shopper and every campaign. Easysize was able to achieve this due to its data-driven technology, that doesn't use any size charts or measurements. Instead, it analyses purchase and returns from shops and hence can instantly scale its recommendations to all brands sold on the website. One of the biggest differentiators of Easysize from other sizing solutions is the seamless user experience. Easysize doesn't require any inputs from shoppers and auto-recommends the right size to all regular shoppers.
By auto-recommending the size to shoppers, vente-privee was able to lower its return rate by 14%. In addition, the sales conversion (from a page view), when the recommended size was shown, increased by 35%.
CASE STUDY: VENTE-PRIVEE