Scott Olrich, Responsys
About
Scott Olrich is responsible for Responsys’ go-to-market and sales strategies and leads the strategic direction for all of the company’s marketing products and services.
A revolutionary who views marketing as a competitive weapon, Scott has more than 15 years of experience in the Internet, ASP, and consulting environments as a strategist, marketer, and high-impact executive.
In 2010 Scott was recognized by The CMO Institute as one of the top 10 CMOs in the country.
Tilmeld
Speaking slot
| 11.30 How are Sears.com and Wehkamp.nl making money using dynamic conversations with millions of individual customers |
| Are you ready for the New School of Marketing? Wondering how to realign your strategies, budgets, and skills around the channels that consumers are embracing today – email, mobile, social, web, and display? Hear from Responsys’ Chief Marketing and Sales Officer, Scott Olrich, as he outlines the drivers of New School Marketing, what this means for marketing organizations, and how you can increase engagement and revenue by focusing on more digital, interactive, and dynamic conversations with your millions of individual customers. |
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