Roslyn Layton, Klean
About
Roslyn Layton is a digital marketing and strategy expert who brings Silicon Valley savvy to her customers at Klean. She consults on a variety of digital business issues such as enterprise analytics, multichannel marketing platforms, global internet competition, employer branding, social media for decision makers, and digital megatrends.
BLOG: Don’t be afraid to use virtual currency – it’s nothing new!
Previously Roslyn served as a Director of IBM Coremetrics (San Mateo, Ca), a leading online platform for 2000 of the world’s leading companies. She wrote Key Performance Indicators for Search Engine Marketing (McGraw-Hilll, 2009). She also worked for the R&D section for Tata, India’s largest company, marketing advanced technology. Roslyn is President of the OneMBA Alumni, a leading executive MBA program of five of the world’s leading business schools: Rotterdam School of Management, University of North Caroline Chapel Hill, Chinese University of Hong Kong, EGAGE-Mexico, and FGV-Brazil. She is a cum laude graduate of international service, Japanese, and economics of the American University-Washington, D.C.
Klean uses internet technology and agile process to deliver business value. Its experts and teams provide strategy and solutions for digital marketing, content management, websites, and social media. Its customers include Novozymes, Brother International, Arla, Bilka, and IDEMøbler. It is the first company to partner with LinkedIn and Amazon WebStore in Denmark.
Tilmeld
Speaking slot
| 13.00 Funny money, leveraging virtual currency for e-commerce |
|
A number of technical innovations have emerged with potential disruption--and opportunities--for the retail industry. Though we all know virtual currency of some sort (if you have played Monopoly/Matador, then you have used funny money or virtual currency), digital virtual currency is growing increasing common, fueled primary with online gaming.
Facebook has pioneered a seamless and universal currency called Facebook Credits, which is used not only in the Facebook environment but could be extended to any vendor in Facebook's proprietary network. With a partnership with Amazon.com, Facebook would become not just the world's largest social network, but the largest marketplace.
|
Klik her for at se hele programmet