E-handelskonference og Messe 2011 - Program
E-handelskonferencen afholdes for 6. gang og er årets begivenhed for e-handlere og multichannel retailere i Danmark, der vil opdateres på de vigtigste trends i branchen.
Download program for E-handelskonferencen 2011 (pdf)
Læg mærke til at programmet slutter kl.18.15 med Amazon som sidste taler.
| 08.00 |
Registrering |
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Kaffe, te og morgenmad |
| 08.45 |
Velkommen |
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Ved Annette Falberg, adm. direktør, FDIH |
| 09.00 |
The secrets of top converting websites |
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Jeffrey Eisenberg |
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The average conversion rate for most websites is about 3%, but many websites convert at 10% or higher. What do they do that you may not be doing? Jeffrey Eisenberg, a two-time NY Times bestselling author on the subject, has been helping companies improve their conversion rates since 1998. Here he'll reveal many of his most valuable tips to help you do the same. In this fast-paced session you’ll find relevant examples from successful websites. Learn the systemic and repeatable techniques that have increased conversions from 30%-5400%. You’ll never look at your own website the same way again |
| 09.45 |
Best Practices on How Online Retailers Can Succeed in Europe |
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Ved Ulric Jerome, General Manager, Pixmania |
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Ulric Jerome, the General Manager of Pixmania.co will discuss his vision of eCommerce in Europe and what it takes to succeed on a pan European scale. Ulric will share the importance of approaching eCommerce through a multi-channel approach as well as his views on the future of eCommerce in Europe.
Hear what questions to ask before taking your business online in Europe, and identify the pitfalls your business will face overseas. |
10.30 Pause og Workshops
| Auditorium 10 |
Kan Post Danmark gøre det lettere at være E-handler?
Post Danmark |
| Auditorium 12 |
Seamless Cross-Channel Retail Execution (Web, Mobile & Store) IBM |
| Auditorium 11 |
Brugerdreven forretningsudvikling - en antropologisk tilgang til usability
SaaS-it Consult ApS powered by DIBS |
11.15 Tilbage på hovedtracket
| 11.15 |
How are Sears.com and Wehkamp.nl making money using dynamic conversations with millions of individual customers |
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Scott Olrich, CMO, Responsys |
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Are you ready for the New School of Marketing? Wondering how to realign your strategies, budgets, and skills around the channels that consumers are embracing today – email, mobile, social, web, and display? Hear from Responsys’ Chief Marketing and Sales Officer, Scott Olrich, as he outlines the drivers of New School Marketing, what this means for marketing organizations, and how you can increase engagement and revenue by focusing on more digital, interactive, and dynamic conversations with your millions of individual customers. |
12.00 Frokost og workshops
Workshop: Internalization med Udenrigsministeriet
Workshop: E-commerce Business Analytics, IBM
12.45 Vælg mellem 4 forskellige tracks
Track 1 - Social Commerce
Sociale platforme har endnu haft svært ved at bevise deres kommercielle potentiale, derfor vil vi se nærmere på de muligheder og idéer som har skabt kommercielle resultater, ved direkte eller indirekte at kunne skabe trafik der konverterer til salg.
| 12.45 |
Funny money, leveraging virtual currency for e-commerce |
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Roslyn Layton, Klean |
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A number of technical innovations have emerged with potential disruption--and opportunities--for the retail industry. Though we all know virtual currency of some sort (if you have played Monopoly/Matador, then you have used funny money or virtual currency), digital virtual currency is growing increasing common, fueled primary with online gaming.
Facebook has pioneered a seamless and universal currency called Facebook Credits, which is used not only in the Facebook environment but could be extended to any vendor in Facebook's proprietary network. With a partnership with Amazon.com, Facebook would become not just the world's largest social network, but the largest marketplace.
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| 13.20 |
20 kommercielle ideer på sociale platforme |
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Pernille Tranberg, Berlingske Media |
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Sociale medier er det nye web. Også når det gælder at sælge budskaber, produkter og services. Pernille Tranberg kommer rundt om en række spændende eksempler på danske og udenlandske virksomheders kreative brug af sociale platforme. |
| 13.55 |
Case |
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Navn offentliggøres snarest |
Track 2 - Cross border
Hvordan får din e-handelsvirksomhed får adgang 17 millioner forbrugere i Skandinavien, 300 millioner i EU eller 500 millioner i Kina. Hvordan kommer du i gang nemt og hurtigt? Hvilke ”do’s and don’ts” skal du være opmærksom på, hvis du vil satse på udlandet?
| 12.45 |
Norden er ét marked |
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Lars Iversen, Posten Danmark |
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Lars Iversen er forretningsudvikler og nordisk produktchef for pakker til private modtagere i Norden. Lars vil fortælle om, hvordan den nordiske e-handelslogistik har udviklet sig samt tendenserne lige nu. Han kommer også med sit bud på fremtidens udfordringer, når varerne skal fra din netbutik til din kunde - hvad enten kunden bor i Bramming eller Borås. |
| 13.20 |
Get access to the great e-market in China |
| . |
Mette Knudsen, handelsråd og vicekonsul, Udenrigsministeriet |
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Considering the great business opportunities in fast-growing e-commerce market in China, the Trade Council has developed a unique sales and marketing platform for Danish companies who wish to proactively engage the online Chinese consumers. |
| 13.55 |
Konvertér din crossborder trafik på hjemmesiden til salg – fokus på købsøjeblikket |
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Sales Executive Bo Knoblauch, DIBS |
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Med udgangspunkt i det nye e-handels Index fra DIBS, vil udviklingen i købsadfærd og andre værdifulde ”insights” i de skandinaviske lande blive afsløret. Hvilke varekategorier sælger mest og i hvilke kanaler? Har forbrugerne taget mobilen i brug når de skal handle? |
Track 3 - M-commerce
Hvordan bruger danskernes deres smartphones i hverdagen og vil den mobile kanal påvirke forbrugernes indkøbs- og søgeadfærd? Hvem vil købe produkter og kan betalinger håndteres nemt, sikkert og effektivt?
| 12.45 |
Easy Mobile Commerce |
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Riikka Olli, Head of Business & Orkun Saitoglu, Sales Engineer, PayPal |
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Rikke Olli, Head of Business, will together with Orkun Saitoglu present innovative monetization models and new solutions for Merchants, Developers and Consumers on the Web as well as the next-generation payments revolution on Mobile. Riikka holds a degree in International Business from Helsinki School of Economics but has spent most of her career in business development roles for international Ecommerce in Paris and now in Stockholm.
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| 13.20 |
Køber danskerne ind på deres smartphones? |
| . |
Taler følger |
| 13.55 |
Mobilpenge - endnu en betalingskanal til at løfte omsætningen |
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Jens Damgaard, Sales Manager, Teller & Jørn Degn Hansen, Nets |
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SaIes Manager Jens Damgaard og Strategic Projects & Concept Development Manager Jørn Degn Hansen fra Nets Teller vil introducere Mobilpenge- et samarbejde mellem Nets og de danske pengeinstitutter. Mobilpenge er en ny og nem måde at betale på. Her kan forbrugeren betale via mobiltelefonen, hvor betalingen trækkes direkte fra bankkontoen. De danske pengeinstitutter håndterer markedsføringen overfor mobilbrugerne, mens Teller vil være aftalepart på betalingsløsningen overfor forretninger med både fysisk salg og fjernsalg
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Track 4 - Multi-channel retail
Hvordan kan du udnytte de umiddelbare fordele ved at kunne følge og måle dine kunder rundt i alle kanaler? Følger resultat, mere loyale kunder, større gennemsnitskøb, nødvendigvis med salg i flere kanaler?
| 12.45 |
The importance of having a fraud strategy |
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Stuart Blair, Senior International New Business Manager,Barclaycard |
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> How are you protected.
> What is happening out there.
> Protect your assets - sales and reputation. |
| 13.20 |
Øg konverteringen på jeres website gennem personalisering og involverende dialog på tværs af kanaler |
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Lars Birkholm Petersen, Business Optimization Manager, Sitecore |
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Hvilken værdi har det for jeres forretning at I kan agere og styre indhold på de forskellige kanaler ?
Den personlige og involverende dialog ved at kende de besøgende
Bliv klogere på mulighederne og hør hvordan man arbejder med personalisering og konverteringer i praksis. |
| 13.55 |
Kunsten at lukke salget online og øge konverteringsraten |
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Online Chef Christine Nedergaard Nielsen, DTF Travel & Senior partner Steen Rasmussen, IIH Nordic |
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Som ehandelsforretning står man med den udfordring at salget skal lukkes online, for alt for ofte er processen besværlig og det er svært at overskue, hvor man skal begynde.
For hvordan understøtter man bedst muligt brugernes beslutningsproces, undgår at de forlader sitet under bestillingen og hvilke faktorer gør sig egentligt gældende, når hullerne i bestillingsflowet skal lukkes?
Tag med IIH Nordic og DTF Travel på guidet tour gennem bestillingen og hør hvordan en samlet tilgang og proces løftede DTF Travel’s konverteringsrate med mere end 30 %.
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14.30 Pause og tilbage til hovedsporet
| 15.00 |
It's not too late to be early - mobile impact on consumers |
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Amanda Rosenberg, Google |
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Amanda is Google's Business Development Manager for Mobile ads covering the EMEA region. She works with many of the UK's leading advertisers across the Retail, Finance, Travel, and Entertainment sectors, consulting on m-commerce strategy. She is based in London and regularly speaks at mobile marketing events within EMEA and has become a well-respected thought leader in the mobile space.
The talk will focus on the growth of mobile and the impact it has had on consumers today. |
| 15.45 |
Digital Coupons: Enabling retailers and brands to effectively reach, motivate and measure customer purchase behaviour |
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Jared Kean, Founder, Couponstar |
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Founder and Managing Director of Couponstar Jared Kean will cover the rapidly growing field of digital couponing specifically across the European landscape. He will identify the key trends and changing consumer attitudes towards the new phenomenon as well as point out the differences between the European and USA markets. The specific types of digital coupons including print-at-home, Save-2-Card and mobile will be explored along with real world examples of how both retailers and brands are employing these into their web, email, social media and mobile marketing campaigns to reach, motivation and measure customer purchase behaviour. |
| 16.30 |
Pause |
| 16.45 |
Cross-channel retail - Best Practice Today and Future Opportunities to Maximise Growth - IBM |
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David Hogg, IBM Commerce Solutions |
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David Hogg is an IBM Commerce Solutions Lead NE IOT. David will review how world leading retailers are leveraging cross channel retail to maximise sales growth and customer satisfaction. He will address how consumer expectations are changing, what is best practice in the store and the call centre, and how mobile applications are maturing as well as how social networking enhances cross-channel retailing. |
| 17.30 |
e-commerce outlook – how technology can give your business an edge |
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Matt Wood, Technology Evangelist, Amazon |
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Matt Wood is the Technology Evangelist for Amazon Web Services. In his role Matt educates customers on the technical and business aspects of cloud computing, mentor start-ups and coaches developers throughout Europe. Before joining Amazon Matt worked in the field of life sciences and built web-scale search engines at Cornell University, sequenced DNA in Hinxton and developed analytics software in Cambridge. He is a frequent speaker at international conferences, a blogger and published author. |
18.15 Afsluttende kommentarer og Reception og Network
Download program for E-handelskonferencen 2011