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Digital Marketing Workshop with Mike Moran

- on search, social, goals, conversions and metrics

  • How can you improve your digital marketing?
  • How do you set up goals for your web activities and how do you measure them?
  • How do you get the best results with search?
  • How do you do social media campaigns?
  • And how do you combine social and search in your digital marketing?


Get the answers, valuable inspiration and efficient tools from one of the top online marketing experts in the world, Mike Moran.

Mike was responsible for ibm.com for several years and is now chief strategist for award winning, leading Social Media Consultancy Converseon, headquartered in New York with several international offices including one in Copenhagen.

Mike has written two bestselling books on online marketing; Search Engine Marketing, Inc (with Bill Hunt) and Do It Wrong Quickly and is a frequent speaker at conferences and seminars around the world.

Visit Mike at www.mikemoran.com

The workshop is arranged by Converseon Nordics and SearchAcademy.dk

Program

08.30

Registration & Coffee

09.00

Web site Goal

What is your Web site’s goal? What is the business purpose of your Web site? What do you want your Web site visitors to do?

09.25

Exercise: Choose Your Web Site’s Goal

09.45

Measure Success

Measure Your Web Site’s Success. Direct marketing principles, why they work, why you need them for all the Internet marketing you do, and how you can apply these principles for businesses with offline conversions. For each kind of marketing tactic (e-mail, Web, search marketing, banner ads, blogs, and more), how do you measure your effectiveness?

10.15

Exercise: Choose Your Web Site’s Conversions

10.30

Break

10.45

Findings from Exercise: Choose Your Web Site’s Conversions

10.55

Organic Search - SEO

What are the steps to success? Which ones are the most important and how do you know when things are working?

12.00

Lunch

13.00

Paid Search

What are the steps to paid search success? How do you know that you are making money? How do you manage a campaign efficiently?

13.30

Exercise: Choose your keywords

14.00

Social Media Marketing

What are the new ways to get attention in Web 2.0? How can you possibly listen to all the people talking about your company and your industry? How do you know which ones you should try? What are the secrets to success with each one?

15.00

Break

15.15

Exercise: Social Media Case Study

16.00

Closing Comments

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