Talere på E-handelskonferencen og Messe 2012

Læs mere om talerne til E-handelskonferencen & Messe 2012 her - talerrækken opdateres løbende

E-handelskonferencen & Messe 2012 vil byde på et bredt program med mange forskellige talere og indlæg. Der vil være noget for enhver smag, ligemeget om du kommer fra en mindre eller større virksomhed.

Rækken af talere vil løbende blive opdateret.

Se hele programmet her: Program til E-handelskonferencen og Messe 2012



 

Jonas Ridderstråle, Professor and Author (Funky Business, Karaoke capitalism and Re-energizing the corporation)

Dr. Ridderstråle has spent the last ten years giving people the competence, confidence and courage to think, feel and do things differently. In keynotes and workshops, Jonas conveys his message with passion and energy, adding not only improved skill but also inspiring the will and thrill necessary for change.

Jonas has an MBA and a PhD in international business and was recognized as Sweden's outstanding young academic of the year. In 2007, he was awarded the prestigious Italian Nobels Colloquia award for "Leadership in Business and Economic Thinking". Jonas is currently a visiting professor at two internationally acclaimed business schools: Ashridge in the UK and IE Business School in Spain. His research has been published in leading academic journals.

Jonas' original claim to fame Funky Business: Talent makes capital dance quickly became an international success, selling more than 300,000 copies. The book was recently ranked at number 16 in a Bloomsbury survey of the best business books of all time.

Presentation: Even e-business companies need to re-invent themselves

• Learn customer centric market strategy from a living legend
• What strategies of success have we seen so far
• How our economy and society is changing and how these changes impact on what consumers are looking for
• How this will force all companies to develop an ability to constantly re-invent themselves from 1.0 to 2.0 to 3.0 etc or wither and die.
• What it takes to re-invent a business; strategically and organizationally as well as from a leadership point of view.
 

  

Rick Watson, VP Operations, Merchantry

Rick Watson was until recently the General Manager at Barnes & Noble's Third-Party Marketplace. Rick is a seasoned ecommerce veteran holding executive positions in overall business management, product management, and engineering. He is currently the General Manager of Marketplace at Barnes & Noble where he oversees the strategy, development and execution of BN.com's third-party selling program.

Presentation: Is Running a Marketplace Right for Me?

The presentation will discuss the growing trend of retailers adding Marketplace functionality to their ECommerce websites, and discuss how to evaluate whether this is right for your business.

In particular, the following questions will be discussed in depth:

• What is a marketplace and what are the business advantages to one?
• What are the elements of a successful Marketplace launch plan?
• What are the elements of maintaining and growing a successful Marketplace?
• Who should not start a marketplace?

Having launched and now managing Barnes & Noble's Third-Party Marketplace, combined with 10+ years of experience helping retailers scale their Marketplace businesses, Rick Watson is uniquely qualified to discuss the benefits and pitfalls of building your own marketplace as part of your ECommerce strategy.
   

James Roper, chief Executive and Founder of IMRG

James Roper is chief Executive and Founder of IMRG (Interactive Media in Retail Group), the industry association for e-retailing, based in London, England.

Presentation: Global e-Commerce Trends and Potential

Why not see outside your home market to grow your e-business company? There are no borders in an e-commerce world except for the lack of knowledge about the next markets consumer behaviour  and competition in your product segment. This presentation will focus on

• The new generation of "e-consumers"
• Consumers want multichannel access
• New market potential in Europe and Asia
• do and don'ts on the UK market

 

Roslyn Layton, VP-Digital Strategy at Strand Consult

Roslyn Layton helps companies understand and capitalize on digital megatrends.  She is working on a PHD about the impact of digital platforms (Google, Facebook, Amazon etc) to other industries. Read more about her report The good, the bad and the ugly side of Facebook - A report that describes how Facebook affects the mobile industry strategically, operationally and financially http://www.strandreports.com/sw4949.asp

Presentation: What can Danish retailers learn from mobile operators worldwide about Facebook?

There is no industry in the world with more customers than mobile telecom. Nearly every person in the world has a mobile phone.  Mobile operators invest heavily in retail strategies and social media.  Strand Consult, which creates groundbreaking research on trends and issues for the mobile telecom industry, reviewed hundreds of mobile operators around the world to compile a report on Facebook.  Digital Strategy VP Roslyn Layton adapts the findings for Danish retailers.  This presentation will address challenges and opportunities for Danish retailers in Facebook.

Challenges

• Whether a Danish retailer get customers' attention when the largest consumer brands already have most of the mindshare on Facebook
• Why most companies, after investing millions in Facebook, can only get 2% of their customers to Like their company page
• Why Facebook marketing is increasingly expensive and other risks

Business Cases for Facebook

• How companies leverage entertainment marketing in Facebook to grow their presence
• How customer support in Facebook add value
• How one Indian operator, the largest operator on Facebook, manages a growth of   16,000 fans per day (more than 7 million in total) with just 5 people
• How can Apple win over 8 million fans without any staff managing social media

Future of Facebook

• How Facebook could disrupt the market for communications services
•  Why Facebook has a difficult time growing revenue in digital advertising

 

Christiane Vejlø, Elektronista

Christiane Vejlø er ekspert i digitale trends og har gennem 10 år arbejdet med kommunikation og underholdning i medie- og telebranchen.
Til dagligt driver Christiane virksomheden Elektronista som både tæller en succesfuld blog, et radioprogram og en konsulentforretning med fokus på især kvinders digitale liv

Præsentation: De handlende kræver oplevelser

Salg på nettet drejer sig i højere og højere grad om at kunne give den handlende en oplevelse. Der er kamp om brugerens opmærksomhed, og hvis vi ikke både underholder og skaber relationer, når vi sælger, så har køberen forladt butikken inden nogen når at sige "indkøbskurv".

Karsten Nygaard, Head of SEO, IIH Nordic

Karsten Nygaard er Head of SEO hos IIH Nordic og en af Danmarks førende eksperter i strategisk markedsføring på nettet. Han trækker på 12 års erfaring med søgemaskineoptimering samt spidskompetencer indenfor AdWords, Analytics og optimering, når han på underholdende vis giver jer konkrete tips, der er lige til at implementere i jeres online forretning.

Præsentation: Webshoppens 7 vidundere - 7 ting I kan få succes med her og nu

IIH Nordic trækker på mange års e-handelserfaring, når de præsenterer deres 7 konkrete bud på, hvad I kan gøre for at få større afkast på jeres webshop med online markedsføring, optimering og analyse.
Væk med de store strategiske linjer og frem med de håndgribelige tiltag, der kan gøre underværker for jeres salg.

Claus Andersen, Group Director, OmnicomMediaGroup

Claus Andersen er ekspert i forbrugeradfærd og kommunikationsstrategi. Claus Andersen er sociolog og har fingeren på pulsen hos de danske forbrugere. Hans speciale er at oversætte den viden til indsigter og strategiske implikationer. Claus har arbejdet med området i ti år og har forfattet artikler og bøger og talt på konferencer overalt i verden, hvor han har haft forbrugeren i centrum. Desuden køber Claus stort set alt på nettet, fordi han ikke kan fordrage at stå i kø.

Præsentation: Forbrugeren anno 2012

Det kommer næppe bag på nogen, at forbrugeradfærden har ændret sig markant i takt med den teknologiske udvikling. Vi har fået syn for sagen, i et omfattende studie af forbrugerne i den danske dagligvarehandel.
Kom og hør de tankevækkende konklusioner og få inspiration til, hvordan du får mest ud af din kommunikation til forbrugerne. Vi vil vise dig de vigtigste forbrugerstrømninger og give input til, hvilke forbrugersegmenter der er attraktive for din.
Kom helt ned i indkøbskurven hos de 5 vigtigste forbrugersegmenter. Hvad driver dem og hvordan orienterer de sig? Hvordan anvender de medierne, og hvor får de inspiration fra? Mød arketyper fra hvert segment og lær dem at kende. Mød blandt andet skattejægeren, funktionalisten og sundhedsjægeren.

Morten Heuing, Senior Director, eBay

As Senior Director, eBay Classifieds Northern Europe, one of eBay's fastest growing Divisions, Morten oversees the company's Danish portfolio, including Bilbasen.dk,  dba.dk and Bilinfo.dk. In addition, he leads Den Blå Avis and Bilmarkedet, the two market-leading print classified titles.
Morten also serves as chairman of Issuu.com, the world´s leading digital publishing platform delivering exceptional reading experiences of magazines, catalogs, and newspapers.

Præsentation: Mobile - welcome to the (next) revolution

E-commerce has just settled as an integrated part of our everyday shopping habits. Now the next wave of exciting change is upon us, and changes our life even faster than the web.
Hear about what ebay did and learned from building the first generation of mobile commerce

Vic Winch, Director of Teradata.Aster EMEA
 
Vic has worked for Teradata for more than 20 years in various consulting and management positions. Teradata is the world's largest company focused on integrated data warehousing, big data analytics and business applications.Teradata gives thier customers the ability to integrate the organisation's data, optimize their business processes, and accelerate new insights like never before for the best decisions possible. Vic currently directs the Teradata.Aster business for EMEA for Big Analytics on Big Data.
 
Presentation: From Transaction to Interactions

The presentation will discuss the use of analytics on detailed web data that enable E-Commerce businesses to improve the customer's experience and optimise their digital marketing attribution.

Customers interact with your business through multiple channels and over a long period of time - this creates a series of event footprints that can be analysed using complex time series pattern analytics to derive new insights.

-       What is the Golden Path
-       Who is a Price Comparer
-       How to analyse the effectiveness of your digital advertising
-       What is the most effective use of background colours on the digital images..

Customer references: Barnes Noble, Mzinga and Razorfish  

These insights can be drawn from analysing the customer interactions on you web site.
We will then discuss the execution process to action the insights that will improve digital marketing spend and optimise the customer relationship.

Jens Thrane-Møller, Adm. dir., Marketsquare A/S

Jens Thrane-Møller har mange års erfaring med marketing og reklame lige fra strategiudvikling til eksekvering af salgskampagner. Gennem sit arbejde med med en lang række aktører, har Jens opbygget indgående erfaring med retailmarkedsføring i alle dets aspekter både for kæder og leverandører. Det drejer sig f.eks. om: Home, COOP, Kvickly, SuperBrugsen, 2tal, Merlin, Carlsberg og mange flere. 

Jens har desuden været formand for Huset Markedsføring og Den Danske Reklameskole - og deltaget i en lang række reklame-juryer.

Præsentation: Kunderne på den nye markedsplads er til både-og!

Klassisk retail og e-handel er ikke hinandens modsætninger. Spørger man kunderne, er det snare tværtimod. Ifølge Retail Buying Study fra IUM/Marketsquare navigerer kunderne ubesværet mellem e-handel og klassisk retail. Og de store strukturelle forandringer på markedspladsen adopteres med største naturlighed - så længe det skaber værdi i kundernes liv og hverdag.

Sean McKee, Head of Ecommerce and Customer Services, Schuh

Sean McKee is an experienced retailer who joined Schuh in 1996 and progressed through a range of retail roles including store, regional and divisional management.  He understands how the Schuh business operates and is passionate about delivering great service to every customer. He has been a long-time advocate of integrating the bricks and the clicks in the pursuit of an optimum, single customer experience.

He took up his current role in 2010 and restructured the Ecommerce department to make it better suited to the demands of growth at a thriving multi-channel retailer.  2011 was a busy year with substantial sales growth, introduction of new services to the customer and the successful launch of a wider mobile offer.  2012 has been no less busy, with tablet optimisation, internationalisation and web chat expansion at the top of a long to do list.

Presentation: Embracing the Shopping Revolution
                
A multi-channel retail perspective from a UK shoe dealer

In his presentation Sean McKee will talk about the following:

• Introduce the Schuh proposition.  Outline the history and current performance of Ecommerce in the business

• Discuss why they see a multi-channel approach as a core competitive advantage

• Look at how technology is disrupting UK retailing and how Schuh use customer behaviour as a guide to development

• Predict the course of the next few years for Schuh and how the shopping revolution will impact the business 

Martin Ruddy, Senior Director of Marketing Services Responsys EMEA.

Based in Reading/UK Martin is leading an online marketing services team with highly competent personnel, including strategic consultants, campaign specialists, creative designers, and web developers. Martin has built relationships with many e-tailors, developing their cross-channel lifecycle marketing strategies and driving up revenue and retention rates.

Presentation: The relationship centric e-tailor

The most progressive ecommerce companies are shifting their business focus from customer acquisition toward customer retention; and use the latest online marketing practice and technology to build meaningful 1:1 relationships with their customers across all online channels, driving up revenue and retention rates.

See the lessons learned from companies like Lego, John Lewis, and B&Q; and gain insight into the latest trends in ecommerce relationship marketing across email, mobile, social, display and the web.

 

Nazir Jawad, Sales Manager        Post Danmark Logistik	Lars Duelund Sørensen, Knowledge Manager MCB A/S

 

Nazir Jawad har med mere end 15 års erfaring inden for salgsbranchen, bl.a. hos Oracle og Gartner Group, mange kompetencer at trække på i sit arbejde som Salgschef for E-commerce i Post Danmark Logistik. Her rådgiver han bl.a. netbutikker i nationale såvel som internationale løsninger inden for logistik og warehousing, så de skaber værdi for kundens forretning. Sammen med Lars Duelund Sørensen fra webbureauet MCB, som igennem de sidste fem år har vejledt og rådgivet kunder om online markedsføring, søgemaskinekonvertering m.m., stiller han skarpt på den intelligente check-out og giver gode råd til, hvordan du får endnu flere besøgende fra kurv til kvittering.

Præsentation: Få bedre konvertering med intelligent check-out
 
Med udgangspunkt i en ny undersøgelse om nethandel, som Megafon har udarbejdet for Post Danmark Logistik, bliver der stillet skarpt på den intelligente check-out. Vellykket check-out og levering er for 90 % af danskerne afgørende for genkøb, når de handler i din netbutik. Hør mere om, hvordan du skaber værdi for dine kunder i købsprocessen, så du undgår at skræmme dem væk i det vigtige øjeblik inden betaling - og hvordan du med et vellykket check-out forløb får kunderne til at handle hos dig igen. Bliv klogere på dine kunders ønsker, når de skal modtage deres varer, og få brugbare tips til at bruge fleksibel levering i samspil med check-out siden som et vigtigt konkurrenceparameter. 
 

 

Per John Jensen, Managing Director New Regions at eCircle

Per John Jensen brings more than 15 years of international financial management experience to his role as Managing Director New Regions of eCircle. Former Zoomio CEO and founder, the email marketing expert Per John Jensen joined eCircle in September 2011 with the key role of expanding the business in Italy, Spain, The Netherlands, Denmark and Scandinavian Peninsula.

Præsentation: How to boost email marketing performances - case studies of Halfords, Mediherz and Jetpak.

Email marketing is the best digital marketing channel that marketers can use to build a strong and profitable relationship with their prospects and customers. Customer life-cycle programmes represent the most effective strategies to increase Customer Life Time Value through customer loyalty and incentive repeated purchases. Halfords, Medihertz and JetPak are three brands that have effectively integrated those programmes with extremely positive results.


Max Duval, Senior Solution Consultant at ExactTarget

Max Duval has over 10 years experience working in the software industry, focusing more specifically on digital markets such as email and social marketing, Max has a passion for understanding business requirements and turning them into creative solutions. He has worked with some of the largest brands internationally, leveraging his creative problem solving and analytical skills to help his clients unlock the power of customer data.

Presentation: The Digital Revolution: Changing the Way you communicate with your Customer

The line between online and offline is blurring and marketers must transform the way they connect experiences to meet consumers' expectations. Learn what challenges marketers are faced with as part of the digital shift, as well as how global household brands are excelling in the cross channel world.

Jochen Hildebrandt, director of Channel Sales & Partner Management, eCircle AG
In 2000 Hildebrandt joined eCircle as Direct Marketing Manager and in 2003 he was appointed as Senior Account Manager and Partner Manager after completing an MBA at the Edinburgh Business School. As an industry specialist, he is responsible for the support and the development of strategic partnerships at European level.

Presentation: How to successfully integrated User Generated Contents in your Email Marketing Strategy

Consumers are more and more active in terms of producing contents and sharing it with the online community on websites and social media. User Generated Contents such as product reviews & ratings, comments on Facebook and tweets etc … can be successfully exploited from brands and organisations to further engage with their target market. We will explain how to effectively integrate those contents in the email marketing strategy through a series of case studies of eCircle customers such as Asda, Halfords, goertz, f-Secure, etc.

 

Martin Pock, markedschef, Post Danmark

Martin Pock er markedschef i Post Danmark med ansvaret for forretningsudviklingen af produkter og services til både de private forbrugere og til e-handlen i Danmark.Martin har i sin karriere beskæftiget sig med produkt- og forretningsudvikling for blandt andet TV2, TDC og Mobilepeople.

Workshop: Den optimale returforsendelse

Kom og vær med til designe den optimale returforsendelse, som kan give din forretning øget konkurrencekraft og en større kundetilfredshed.

87% af danskerne svarer, at de er mere tilbøjelige til at handle i en netbutik, hvis netbutikken gør det nemt for dem at returnere en vare, de ikke ønsker alligevel. Kunderne føler sig trygge og kommer igen, hvis de ved, at de nemt og sikkert kan tilbagelevere "fejlkøb".

Post Danmark har returløsninger til både breve og pakker. På workshoppen ønsker vi dialog med deltagerne om, hvordan de kan udvikles yderligere. Så del dine gode ideer, behov og ønsker med os, så vi sammen kan udvikle endnu bedre returkoncepter.



Se hele programmet her: Program til E-handelskonferencen og Messe 2012

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